• Those who have received a gift card 

Their Motivations 

  • Check balance of their gift card 


Page Objectives 


  • Help users understand how they can use a gift card 
  • Highlight the benefits of a gift card
  • Provide an easy, step by step experience for the audience to check a gift card balance. (e-gift card or physical gift card & e-commerce portion.) 


Content Needs

  • Check gift card balance form
    • Card number
    • Expiration date
    • CVV digits
    • Captcha
  • Introductory copy
  • Image 
  • title/h1
  • CTA copy
  • Link to purchase a gift cart
  • Reload gift card (?)