Audiences 

• Those who have received a gift card 

Their Motivations 

• Check balance of their gift card 

Page Objectives 

• Help users understand how they can use a gift card 
• Highlight the benefits of a gift card
• Provide an easy, step by step experience for the audience to check a gift card balance. (e-gift card or physical gift card & e-commerce portion.) 

Content Needs

• Check gift card balance form
  • Card number
  • Expiration date
  • CVV digits
  • Captcha
• Introductory copy
• Image 
• title/h1
• CTA copy
• Link to purchase a gift cart
• Reload gift card (?)